All new posts now appear on my regular blog

http://rsandersblog.wordpress.com/

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Meditate on this


What the final edition of the NY Times will look like.

Lead story: Times building is on fire; owners may have torched structure for insurance money.

http://slate.me/mpQjFb


A new interview with me on the book review site, FBR

http://bit.ly/lNATqh


The Deciding Moment: When To Save Your Life

Just did a story for The Fix about the time I threw a computer out of the Time-Life Building.

My Last Day of Drinking


Dead Line

I’m happy to tell you my new book is now available at Amazon and/or the Kindle store, the iPad’s iBooks store, Barnes & Noble, Smashwords, Sony, Kobo and Diesel.  (The major online links are below. For the iPad, of course, simply tap on your iBooks app.)

What’s it about?

The Lit-Crit Take: A genre-bending, character-driven thriller about memory, identity and making peace with the past.

The Pure Plot Pitch: Sure, we all know about arrogant, self-centered media executives. But how about one who served time as a teen for murderingher sister? And who suddenly believes she’s possessed by the spirit of Indira Gandhi? And now, at the height of her power, a secret from her past is threatening to destroy her empire, while someone from that past is trying to take her life. Stop the damn presses!

I really depend on reviews to sell, so please share your thoughts wherever you make your purchase. No need for an essay—just one positive word or line will do: “Brilliant.” “Stupendous.” “It really CAN save you 15% on your car insurance.”

For a quick taste, go to:

http://bit.ly/gJndKW

For a constantly (or frequently, or often) updated blog about the media and other stuff related to Dead Line, go to:

http://bit.ly/dRg2qW

The links:

Amazon (print version)

http://amzn.to/hYKpkN

Kindle

http://amzn.to/eQBPXs

Barnes & Noble

http://bit.ly/hAof3B

Smashwords

http://bit.ly/hxJtM9


The future of publishers: marketing?

The news this week that ebooks are currently ranking as the top format in all trade categories (http://bit.ly/ezode6) is giving fresh life to a recurring question: How will the big publishing houses survive the digital revolution? Obviously it’s a critical question coming at a critical time. With much of their money still being invested in printing and distribution, costs that ebooks are making increasingly irrelevant, publishers are really giving off that dinosaur smell.

Just floating an idea here, but I think there’s a strategy for getting them through the next few decades. Please let me know what you think. Despite all the upheaval in the industry, the big publishers still have one advantage: They’re well-known brand names trusted by readers to put out (relatively) good books. I’m thinking that’s the key to their futures. They’ll survive not through great distribution, but through great branding and marketing.

These days, thanks to digital self-publishing, anyone can put a book out in  the world. But selling and marketing the damn thing? That’s hard. Between Kindles and iPads and Nooks and mobile, between Amazon and Sony and Kobo and Diesel and hundreds of other franchises and devices, negotiating the morass of digital networks takes constantly changing expertise.  That’s where the publishers of the future come in. They’ll not only find and produce good books like they do today, they’ll know how to sell books in the universe of ever-shifting digital strings. Their marketers will be book-loving geeks who’ll stay aware of new sites, blogs and outlets, they’ll know which ones are delivering results and which ones are fading, they’ll start a web of blogs themselves.

If publishers can switch to ebooks and put their money and creative energy into marketing, they’ll have real chance at succeeding. Writers need a change like this. Readers need a change like this. Everyone needs a change like this. So my thesis, simply put, is this: The best publishers of the future will be the best marketers.

What are your thoughts?